Legendary luxury auto brand Rolls-Royce will go all-electric by 2030, and it will kick off that push with the new Spectre in 2023. 

After teasing the company’s lengthy history of flirtation with electric vehicles, the company announced this week that the two-door Spectre slated for fourth-quarter 2023 will be all-electric - and that’s just the start. 

Ceo Torsten Müller-Ötvös says in a video posted on the company’s site that “today is the most significant day in the history of Rolls-Royce” since its founding, Kallanish notes.

“We have not been satisfied that the technology could satisfy the Rolls-Royce experience - until now,” he says. “Electric drive is perfectly suited to Rolls-Royce motor cars - more so than any other automotive brand. It is quiet, refined, and creates almost all of its torque almost instantly, going on to generate tremendous power. It is what we at Rolls Royce call ‘waftability.’”

Road-testing will begin immediately, Müller- Ötvös says.

"You will see these test cars on roads around the world. Look out for them. They will be in plain sight," he says. "Rolls-Royce's electric future begins here and now."