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September, 28th 2021

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Flat Steel 2021 virtual conference

Steel Nov. 16, 2021 1 day 295.0 (Early Bird Rate)



Phenomenal demand recovery, low inventories, extended mill lead times, and soaring prices were the central theme in the first half of 2021. More recently China, India, Turkey and Russia have recorded fairly robust corrections in both steel and raw materials prices. Consequently, huge differences in coil prices exist within and between regions particularly between Europe, US and the rest of the world, partly sustained by increasing trade barriers that have become a central theme of global steel markets in recent years, and stimulus packages.

Join our Kallanish Flat Steel Focus 2021 virtual conference on the 16th November to hear experts from across the sector discuss the following key topics and more:

  • Flat steel outlook: Focus on Europe, Turkey, CIS, India, China, and USA
  • Production, process, and trade: Fundamentals of supply, lead times, volumes & price movements
  • Overcapacity, consolidation & regionalisation: Analysis of the longer-term global market trends
  • Steel end-user demand: Impact of stimulus packages, supply chain delays & price volatility
  • Green steel transition: A focus on the challenges of decarbonisation, hydrogen, sustainability, tech & tax

» View the conference programme

» Register today!


Associations & Media Partners

 Steel Exporters' Association​

Steel Exporters' Association is one of seven associations which has been operating under the body of General Secretariat of Istanbul Mineral and Metals Exporters' Association (IMMIB). The Association is a non-profit business organization of more than 2,000 companies representing the largest steel producers and exporters in the Turkish steel industry. It carries on its operations with the aim of increasing the export potential of the Turkish steel industry and paves the way for Turkish steel producers/exporters, with main objective to foster and attain sustainable global steel market based on free and fair trade. The Association also solves the problems of its member companies face at home and abroad, provides contact between members and foreign importers in order to ease the export processes, serves up-to-date domestic and global market news, reports and analyses.

To learn more about the Turksh Steel Exporters Association please visit:


Flat Steel Import, Export and Industry Association has been founded in the year 2003 by the founder president Mustafa Açıkalın for the purpose of gathering flat steel importers, exporters and traders together with the industrialists who are engaged in manufacturing using flat steel, under one roof in an effective way; establishing cooperation and solidarity; working on the identification and solution of the requirements and problems of the industry.

To learn more about YISAD please visit:


Since its establishment in 1928, NASS has been successfully working to promote the interests of steel service centres throughout the UK. NASS is the only trade association covering the whole of the UK steel stockholding industry. NASS members supply steel to UK manufacturing and are a vital link in the supply chain from producer to customer, handling some 8 million tonnes of steel a year, principally to the construction, automotive and engineering industries.



MESTEEL is a Middle East b2b steel portal, providing buyers and sellers with, an in-depth database, steel offers, inquiries, news, jobs, information, events.



SteelData is the largest online steel statistics database on the World, EU and Turkish steel market and industry. It provides accurate and most comprehensive steel statistics in a regular basis on the steel market and industry worldwide. SteelData is the easiest and most comfortable way of getting the most comprehensive, accurate and up-to-date steel market and industry data. Production, consumption, capacity, capacity utilisation, export, import and much more. Take data in the center of your decisions.



EUROMETAL is the European federation of steel tubes and metals distribution and trading. The roots of EUROMETAL date back to 1950, when the European Community for Coal and Steel was created by Belgium, France, Germany, Italy, Luxembourg and the Netherlands. EUROMETAL members are national federations of steel, metals and tubes distribution as well as distribution, SSC and trading companies having cross border activities in European OECD countries.

GMK Center

GMK Center think tank offers comprehensive research and coverage of the developments in the global and Ukrainian mining & metals sector. The company organizes regular sector-specific events to discuss various important issues of industrial development. GMK Center’s areas of focus include:

  • high-quality sector analysis
  • comprehensive, unbiased coverage of the domestic and foreign mining & metals markets
  • creation of a communication platform and facilitating an expert discussion on the Ukrainian and global steel industry
  • representation of the Ukrainian mining & metals sector internationally as one of the market leaders

GMK Center was founded in July 2018. In November 2018, GMK Center, supported by its partner, World Steel Dynamics, one of the most authoritative consulting and analytical companies in the steel industry, launched a web portal for steelmakers.

In a year, the company prepared over 250 reviews on the topics related to steel production, sales markets, national regulatory policies. Our website posted op-eds of around 150 Ukrainian and international experts. 70 top managers in the domestic industrial sector shared their views of industrial development with GMK Center correspondents.


Virtual Conference

The Kallanish virtual event platform is designed to support face-to-face networking, personalised agendas, downloadable contact lists, the ability to engage with speakers via live Q&As and polls, and the option to re-watch sessions on-demand soon after each session.

» Watch our overview on how a virtual conference works

» Watch how to network at a virtual conference *New includes our exciting face to face networking room feature!

» Watch how to set up a personalised agenda



Our dedicated virtual networking platform will enable you to engage in face to face meetings, send messages and contact requests and schedule meetings in advance with industry peers expected to attend the virtual conference.

  • Engage - Face to face meetings in our virtual networking room with groups of up to 15
  • Find - Search our list of attendees
  • Message - Chat, discuss and organise meetings with fellow industry peers and potential partners
  • Discuss - Post your thoughts onto the discussion board to see what others are thinking about the conference sessions
  • Join - Join and organise group meetings at the touch of a button
  • Support - The Kallanish team is on hand help you with these tools

Click here to watch the video



Sponsoring a virtual conference, such as Flat Steel 2021 Virtual Conference, is a great opportunity to showcase your brand to a group of diverse and engaged event attendees. Take this opportunity to position yourself as an industry leader and showcase your brand, products and services to the global steel community.

  • Launch your products and showcase your latest innovations
  • Gain global exposure - more important than ever!
  • Converse, collaborate, and connect using our easy to use and intuitive networking tools
  • Align your brand with this must attend event and be seen as a knowledge leader

We have designed two sponsorship packages, Gold and Silver. We'll be happy to explain more about the benefits of each package and how sponsoring an online event can propell your brand to the forefront of the industry!

» Email us to find out more


Flat Steel 2021 virtual conference Nov. 16, 2021

All times shown below are CET (Central European Time). All sessions can be viewed live or on-demand. Make sure you register for this event, so that you can take full advantage of the live sessions, networking and more. 

  • 09:30

    Welcome in the networking room

  • 10:00

    Session 1: International coil markets outlook

    The global steel industry is accustomed to challenging environments, but the past 18 months has been one of the most challenging periods ever - no less so for regional flat steel sectors and end-users. First an unprecedented halt in production, followed by phenomenal demand recovery, fueled by low inventories, extended mill lead times, and soaring prices. This trend has continued through 2021 with steel prices repeatedly hitting new record highs. Some industry experts forecast demand and prices to remain elevated for the next 2 years. While some even suggest we are at the start of a commodities super-cycle that could last even longer - underpinned by massive international stimulus in response to Covid-19. How does this scenario align with the longer-term steel sector trends of overcapacity, consolidation, and regional protectionism? Has global overcapacity restructuring and growing regional protectionism set a new equilibrium of high prices and short supply? Will new capacity additions around the world ease the supply tensions? How will the latest extension of European safeguard measures, and the US-EU 232 trade discussions impact trade flows, steel supply gaps, volumes, and price? What do producers, traders and steel end-users expect for the medium to longer term? Our panel of experts will offer their views on the challenges and opportunities facing the global coil markets. Our panel of experts will offer their views on the challenges and opportunities facing the global coil markets.

  • 11:15

    Networking break

  • 12:00

    Session 2: Global vs regional steel and raw material price trends

    Soaring steel prices in first half 2021, have continued to climb but at slower rates, while some regions outside US and Europe have recorded corrections in both steel and raw materials prices, partly attributed to a summer lull and rising covid restrictions in some regions. Wide differences in coil prices exist between regions around the world, sustained by increasing trade barriers that have become a central theme of global steel markets in recent years. Production curbs in China have supported domestic steel prices and undermined iron ore and scrap prices. Could the recent fall in Iron ore prices trigger a further decline in steel prices elsewhere? Meanwhile, the ongoing global semiconductor shortage is forcing automakers around the world and particularly in USA to extend their buying throughout the year, driving record high prices in North America. While in Europe, the realisation of delayed automotive production due to semiconductor shortages could further exacerbate coil shortage already seen in the region. Today, steel demand in most regions outstrips supply. How will regional trade barriers and international stimulus impact prices? To what extent have flat steel buyers in the US and Europe been able to absorb continuously increasing prices and reflect them in their own margins? How will the flat steel price dynamic play out in the months ahead as capacity, consolidation, trade barriers and regionalization continue to be central in today’s market? Our panel of experts will offer their views on the challenges and opportunities facing the global steel industry.

  • 13:15

    Networking break

  • 14:00

    Session 3: Coil distribution, processing & end-use markets

    Market fundamentals have changed since the end of 2020. Supply, demand and price have been overshadowed by volumes, mill lead times and delayed deliveries. Steel demand is slated to remain strong for the next 2 years supported by a global economic recovery in the manufacturing sector. That said, how long can steel end-users continue to pay elevated steel prices? Can steel end-users pass this cost on to their customers, or will they reduce their steel purchases and cut manufacturing output? With order books throughout the supply chain filling quickly and lead times being extended, the situation for automotive, construction and white goods sectors reliant on just-in-time deliveries has been exacerbated by frequent delivery delays becoming the norm. However, the situation is not the same across all regions. How will this distortion affect the competitiveness of steel end-users in their home and export markets? To address these trends we bring together analysts, steel industry executives, and leading steel end-users to share updates and forecasts on market developments and end-user demand across Europe, Turkey CIS and India.

  • 15:15

    Networking break

  • 16:00

    Session 4: Green steel transition - decarbonisation & sustainability challenges

    Making firm forecasts on the long-term future of steel amid the current unprecedented macro-economic environment is almost impossible. Nevertheless, many regional steelmakers across Europe, CIS and Turkey have announced ambitious plans to cut CO2 emissions by 2030 and beyond. Various technologies for steelmaking decarbonisation already exist or are coming online soon, including CDA (hydrogen and electricity-based steelmaking), CCS, and CCU. However, these technologies will result in higher production costs for steel. Is there sufficient end-user demand and appetite to pay higher prices for ‘green steel’? Is there policy support and regulatory framework in place to make the transition economical? What must be done to ensure a level playing field while a 2-tier supply chain exits? How close are Russian and European steel producers to securing economically viable supplies of green hydrogen for hydrogen steelmaking? Will the recent hike in carbon prices on the European Emissions Trading System drive steelmakers into making decarbonisation investments? How do Turkish and Russian steel producers view the impact of the proposed European carbon border adjustment mechanism (CBAM)? In this panel, industry experts will discuss these questions and more on the future of the green steel transition across the regions and the influences from global developments and sustainability challenges.

  • 17:15

    Closing Remarks

The programme was last updated on the 9th September 2021.

Flat Steel 2021 virtual conference Nov. 16, 2021

Li Xinchuang, President, China Metallurgical Planning and Research Institute

Li Xinchuang has served in many roles previously including those approved by the State Council. He was Professor Senior Engineer, Vice Secretary-General of China Iron & Steel Association (CISA), President and Chief Engineer of China Metallurgical Industry Planning and Research Institute (MPI), and Director of Technical Economics Branch of the Chinese Society for Metals.

VR Sharma, Managing Director, Jindal Steel & Power Ltd

VR Sharma is Managing Director-Designate for Jindal Steel & Power Ltd. Prior to joining JSPL, he was Group CEO of AbulKhair Group and managing its Steel, Power, Cement & Mining business and previously he was Deputy Managing Director & CEO of Jindal Steel & Power Limited. He has also worked as Executive Director of Ispat Industries Ltd, Joint MD & Director of Bhushan Group. He also worked in management position with other steel companies overseas including Socialist Steel Limited Libya, Lloyd Steel Group and Arrasate Steel Spain. Extremely passionate for steel, he has given 36 years to the industry while leading multi-locational steel, power, cement, and mining operations, innovative cost-effective large steel project management and was instrumental in bringing in transformation changes of various steel corporates. VR Sharma is a graduate in Mechanical Engineering and has completed his Master's in Business Administration from UK.

Dick Sands, Managing Director Distribution, Stemcor

After graduating from Oxford University in 1977, with a degree in Mathematics, Dick has spent the last 42 years permanently employed in the steel trade. Over half of those years with current employer Stemcor. Dick’s experience ranges from his earlier years importing flat rolled steel and long products into the UK market, through a period trading long products across the globe, then a decade trading raw materials for steel making, and for the last five years looking after much of Stemcor’s European import and distribution business. Three times Chairman of the International Steel Trade Association, Dick has a wealth of experience, both sourcing and marketing steel products and steel making raw materials, across the globe.

Thomas Hörnfeldt, Vice President Sustainable Business and Public Affairs, SSAB

Thomas is Vice President Sustainability & Public Affairs, at SSAB. He has an MBA from Uppsala University and an MSc from KTH in Stockholm. Thomas has vast experience in general management, sales, market intelligence as well as sustainability. Thomas’s previous roles include Managing Director of Ruukki Sverige, Senior Vice President & International Sales at Ruukki Metals Ltd, Vice President at Atlas Copco Dynapac and Vice President Corporate Marketing & Sales at steel provider Ovako. Thomas’s career started at ABB, which he left as Vice President in 2004, after almost 13 years of management positions in the metals industry activities. He has unique insights into the incorporation of sustainability into the business model of the organization.

Ian Roper, CEO, SMM


Ian Roper joined SMM ( in late 2017 to drive their international expansion and help bring their deep understanding of Chinese metals markets to a wider audience. Ian is a highly regarded industry analyst, with over 17 years experience in metals, starting at CRU in London. Since 2003 Ian was based in Shanghai, China initially with Steel Business Briefing and then Macquarie, before a five year stint at Rio Tinto running their iron ore analysis. Over 2010-2017 Ian worked as a sell-side analyst with CLSA and Macquarie based in Shanghai and Singapore.

Derek Langston, Head of Research, SSY Consultancy & Research Ltd

Derek is the Head of Research at Simpson Spence Young (SSY), one of the largest shipbroking organisations in the world, which has specialist teams working in 18 offices across the globe. Derek coordinates SSY’s analysis of the shipping markets and, in addition to staff based in SSY’s London office, is also responsible for research staff in Singapore. The focus of Derek’s analysis is the dry bulk shipping sector, where he specialises in trade flow analysis and fleet developments.

Flat Steel 2021 virtual conference Nov. 16, 2021

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