This century can be one of great success for Steel but to achieve that it needs to transform itself and many of its practices. Rod Beddow’s latest book seeks to show what the industry can do to achieve success and how to do it and that success is within its own control.

This book is not an academic treatise but it is the distillation of 40 years of experience of the author as strategist and adviser to large and small corporations across the word and accross the value chain in steel.

Steel 2050 examines the dilemma of steel an industry that is the basis of civilised life,grows strongly, has achieved massive operational and technological improvements ans is financially unsuccessful.It diagnoses the causes of this financial failure and provides the ideas to break out from this dilemma.

Ordering information: 

» Order your copy of Steel 2050 directly on Amazon, list price £19.99 for paper back and £9.99 for Kindle

Key questions that will determine steel's future success:

• The markets; where are they for the next 35 years?
• How big must production be in 2050?
• How much capital will this require?
• What of China?
• The state; can its involvement be avoided?
• Why is the financial performance poor? and how can this be improved?
• Volatility, its cost and how can it be managed? What is the key to attracting the talent required for the future?

About the Author: Rod Beddows

His first degree was in Philosophy and Politics from Bristol University in the UK. After a period in the Information Technology sector he attended Business School and obtained an MSc from Durham and a doctorate from Harvard University School of Business. He held academic positions and served as a Visiting Senior Research Fellow at Harvard. Whilst he was there he co-authored a book entitled; “Managing Large Scale Research and Development Programs”. From 1979 he owned and ran his own Strategy Consulting firm gradually focusing on the Ferrous sector. Later he sold the business to Hatch Associates, a major technology and engineering firm specializing in the Mining and Metals sectors and joined their board. Recently he has co-founded a boutique financial advisory firm focused on the same sectors. His clients are confidential but have comprised most of the major firms and many minor ones in the ferrous value chain.

Interview with the Author